by Fraudlogix | Dec 16, 2025 | Newsletter
WPP Estimates Commerce Media Spending To Overtake TV This Year Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP. (Sam Bradley/Digiday)...
by Fraudlogix | Nov 13, 2025 | Newsletter
Meta Is Earning A Fortune On A Deluge Of Fraudulent Ads, Documents Show Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users...
by Fraudlogix | Oct 24, 2025 | Newsletter
Bot-Generated Fake Brand Outrage Is A Rising Problem—What Marketers Need To Know Marketers are entering a new era where it’s becoming harder to differentiate between real consumer sentiment and manufactured outrage. AI-powered bot networks, usually reserved for...
by Fraudlogix | Oct 1, 2025 | Newsletter
2025 Outlook Study September Update: A Snapshot Of The Latest Ad Spend Trends, Opportunities, And Strategies For Growth The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad...
by Fraudlogix | Sep 12, 2025 | Newsletter
Google Hit With $3.45 Billion EU Antitrust Fine Over Adtech Practices Google was hit with a 2.95-billion-euro ($3.45 billion) European Union antitrust fine on Friday for anti-competitive practices in its lucrative adtech business, a sharp sanction that riled up U.S....
by Fraudlogix | Aug 19, 2025 | Newsletter
Why Ad Fraud Rates Haven’t Budged In 15 Years The advertising industry has the tools to end ad fraud. Do we have the will to use them? The United States spent $271.2 billion on digital advertising in 2024, more than any other country, yet fraud still affects...
