by Fraudlogix | Mar 5, 2024 | Newsletter
Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar...
by Fraudlogix | Feb 8, 2024 | Newsletter
Overheard At IAB ALM 2024 The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan...
by Fraudlogix | Jan 18, 2024 | Newsletter
ANA: Just 36% Of Programmatic Spend Reaches Consumers Due To ‘Cost Waterfall’ Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. (Peter Adams/Marketing...
by Fraudlogix | Dec 22, 2023 | Newsletter
Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. (Allison Schiff/AdExchanger)...
by Fraudlogix | Nov 28, 2023 | Newsletter
23andMe Wants To Make CTV Part Of Its DNA The holidays are for family. And for 23andMe, the hope is that all the time spent with family will get people thinking about how genetics influence health. (Anthony Vargas/AdExchanger) IBM Suspends Ads On X After Corporate Ads...
by Fraudlogix | Oct 20, 2023 | Newsletter
Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. (Anthony...
