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Beyond the install: Five in-app activities that should raise red flags
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
Link between data breaches and affiliate fraud
Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of gigabytes of personal data are now exposed to the dark reaches of the internet. So what becomes of stolen data? Here’s how some affiliate schemes play out with the use of hacked data.
What is Mobile App Install Fraud?
Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...
10 Things to Look for When Vetting Affiliate Partners For Performance Marketing
For an experienced marketer, finding an affiliate partner to work with isn't the difficult part, it's finding the right partner. This is because the longer you've worked in affiliate marketing the higher chance there is of getting burned by false promises and outright...
How Does Fraud Affect the Affiliate Marketing Industry?
Affiliate marketing is a pretty straight forward process: an advertiser (i.e., merchant) pays an affiliate marketer (i.e., a publisher) to promote a product or service and pays out a commission for every conversion the affiliate generates. Also referred to as...
Why Marketers Should Care About Real-time Bidding
At this very moment, tens of millions of online auctions for ad impressions are happening all over the web. These auctions take milliseconds to complete, happening in real-time as the page loads so the user sees the right ad in the right spot. Real-time bidding (RTB)...
What is Affiliate Fraud?
Affiliate fraud is a type of advertising fraud that involves any false or corrupt activity executed to collect commissions from an affiliate marketing program fraudulently. It's estimated that 2% of all affiliate transactions are attributed to fraud. Unfortunately,...
The Not-So-Obvious Effects of Affiliate Fraud
Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there's a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing budget...
Different Types of Affiliate Fraud
The e-commerce industry regularly engages online marketers (affiliates) to attract traffic to their sites and boost online sales of products and services. Affiliate marketing involves advertisers (who are the sellers or merchants) hiring affiliates (who are...
When Your Performance Marketing Campaign Doesn’t Perform – Six Signs of Affiliate Fraud
Performance marketing is a popular and ever-growing part of the marketing mix. It’s a smart way to go, paying only for those campaigns that actually PERFORM, however, when hackers fake a KPI (e.g., a sale, lead, install, or action) the money pouring into that portion...
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